You’ve likely noticed the rising cost of coffee in the C market. While media headlines focus on price hikes, the bigger conversation is about why these costs are increasing and how we can remain focused on quality and sustainability in specialty coffee.
As an industry, we’re no strangers to challenges. Many businesses—especially post-COVID—are working with tight margins, limited resources, and evolving market conditions. Yet, through it all, our commitment to quality remains at the heart of what we do.
Looking Beyond Short-Term Challenges
Rather than dwelling on obstacles, now is the time to take a long-term perspective. Coffee is a valued part of daily life, and maintaining quality throughout the supply chain is key to a strong and sustainable future.
The way we frame industry shifts matters. While there are challenges, there are opportunities—to innovate, refine processes, and enhance the coffee experience. Let’s shift the conversations and begin to empower the industry to adapt and thrive.
A Broader Perspective
This isn’t just a challenge for New Zealand—it’s a global reality. For those who have traveled, it’s clear that coffee remains an incredible value here, ( despite higher import costs, extended shipping times, and currency fluctuations. Acknowledging these factors reinforces the resilience, skill, and passion that define our industry.
By focusing on solutions, celebrating successes, and embracing change, we can continue to uphold the high standards that set New Zealand coffee apart on the world stage.
Social media posts shared here: There’s a lot in that Cup 2025
Sprudge has released the Specialty Coffee Transaction Guide which compiles large swaths of green coffee sales data from roasters, importers/exporters, and coops to give a more transparent picture of coffee prices in 2024, and it’s free to download online. 2024+Transaction+Guide+Final+-+English
It’s a fascinating look inside pricing intricacies across specialty coffee that will hopefully produce greater transparency in coffee buying.