Doug Zell in New Zealand

You know the company, you’ve downloaded the app, you might even have visited IntelliVenice, now meet the man…
Doug opened Intelligentsia in Chicago in 1995. He has held every position in the company from coffee buyer, roaster, barista, bill collector, art director to his current position of CEO a position he finds both thrilling and frustrating.
Under his watch Intelligentsia has grown from a single in-store roaster/retailer to a coffee company with seven coffeebars and three roasting facilities (Chicago, Los Angeles and San Francisco) with wholesale customers throughout the United States, Canada, and the Cayman Islands.
By the end of 2013 there will be four more Intelligentsia coffeebars including San Francisco and New York City locations.
Intelligentsia has been credited with developing the Direct Trade buying model as well as coining the term micro-lot and putting on the first ever latte art throwdown/smackdown and for fostering the ‘cool school’ of American baristas.
Doug’s presentation at the NZSCA Symposium will specifically address staying relevant and ‘cool’ as the coffee market matures and there are constant new entrants into it.
Doug was one of the most popular speakers at the SCAA Symposium this year in Portland. It is an absolute coup to have him here in New Zealand!
You can meet Doug at Symposium and pre-Symposium dinner